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What is traditional and non- traditional advertising?

One might wonder what’s the difference between these two forms advertising. Does non traditional advertising target what I like to call the “Energizer Bunny generation” Generation Y a.ka. Millennials (we just keep going from one thing to another) as well as Generation X and Z and traditional advertising cater to the Baby Boomer and Silent Generation?
To some extent yes and no, the trick is knowing who your target market is, what they want, and how they look for that information.

Advertising is meant to persuade potential buyers to consume or purchase a particular brand, product and or service.  “Advertising is thus a cultural industry which uses the media to connect the producers of consumer goods and services with potential markets” John Sinclair The Media & Communications in Australia.

But as the world grows and we as human beings have become more advanced, so has the way our everyday good and services are advertised.

Our media is delivered to us in many ways such as television, radio, newspapers, magazines, direct mail, cinema, billboards and ofcourse the internet.
Traditional includes most of these elements – radio, television, radio, newspapers, magazines, billboard while non traditional advertising adds cinema, the web, outdoor structures, sky writing, bus wraps and pretty much everything “out of the box” to their mix.

Here are some examples of each.

Non traditional advertising is interactive with it pubilcs, it incorprates and helps to create new technologies and ideas, it feeds off of our pop culture to become the next hot ticket on the market. It brings something new to our blazay everyday life.
Here is a pretty cool example of non traditional advertising. It comes from domestic airline Jet Blue, they decided before they create a new advertising campaign they wanted to get feed back from passengers so they created a Story Booth in Rockerfeller Centre NYC (the booth was also moved onto many other different states) where people can sit and record their toughts, opinions and experiences
<a href=”http://www.rm116.com/adcenter/2006/05/do_you_have_a_s.html” rel=”nofollow”>

Just because it’s not as flashy or might not have that wow affect traditional advertising is not necessarily boring or trageted to the Boomers or SG’s like this repetitive McDonald’s commerical
<a href=”http://www.youtube.com/watch?v=en4muUSIRT4&amp;feature=related” rel=”nofollow”>

Here is an example of traditional and non traditional advertising using the same media – billboards
Traditional – Asking for support for US troops
<a href=”http://images.salon.com/tech/feature/2003/03/25/working_assets/story.jpg” rel=”nofollow”>

Non traditional – Addidas Billboard
<a href=”http://www.billboardsoutdooradvertising.com/img/addidas-billboard-ad.jpg” rel=”nofollow”>

Having seeing an examples of the each one might wonder why are companies resorting to spend more money (millions) creating these different pieces, doesn’t a simple tv ad or newspaper ad work any more. Is traditional advertising dead? Think about it..until next time 🙂

If it’s got four wheels, travels on the road, you put gas in it and it can take you from point A to point B you call it a car, don’t cha.

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